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The Noetic Approach

“Technical skill is mastery of complexity while creativity is mastery of simplicity.”_ – E.C. Zeeman, mathematician

The field of engineering is built on a foundation of simplicity: the law of gravity; conservation of energy and momentum; the second law of thermodynamics to name a few. It has also become a highly technical field, filled with specifications, design codes, and analysis software. Today’s engineer possesses an array of technical skills he can apply to the problems he faces.

But some problems just will not fit into a code book or design program. Problems with different fundamentals that require a new design approach. Some are more effectively dealt with by a new approach, different from the one encapsulated by an established code, or different from what existing products can address.

At Noetic Engineering, we are not constrained by the framework of code books and design software. Our work is steeped in fundamentals, to develop ground breaking ideas for custom-engineered products and unimagined solutions. Our decades of experience and our paradigm breaking creative flair means delivery of quality specialist engineering solutions fast, affordably and effectively.


  • Significant Contribution to Technical Program at the Thermo Integrity and Design Symposium, 2015

    posted Jan 29 2016

    Over the week of November 23rd, six members of the Noetic Engineering team participated in the 2015 Thermal Well Integrity and Design Symposium, hosted by SPE. Noetic’s involvement in ...
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  • 2015 SPE Thermal Well Design & Integrity Symposium, November 26 in Banff, AB

    posted Nov 26 2015

    “Strain-Based Casing Design for Thermal Applications”

    – Nov 26, 2015, Banff, AB

    On November 26, Noetic instructed a training course in conjunction with the 2015 SPE Thermal Well Integrity and Design ...
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  • SPE Unconventional Resources Conference, October 20-22, Calgary AB

    posted Oct 19 2015

    Dr. Ryan Saunders participated in the SPE Unconventional Resources Conference in Calgary, Alberta on October 20–22, 2015. He co-chaired the Drilling & Completions Session, which coveres a variety of ...
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