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The Noetic Approach

“Technical skill is mastery of complexity while creativity is mastery of simplicity.”_ – E.C. Zeeman, mathematician

The field of engineering is built on a foundation of simplicity: the law of gravity; conservation of energy and momentum; the second law of thermodynamics to name a few. It has also become a highly technical field, filled with specifications, design codes, and analysis software. Today’s engineer possesses an array of technical skills he can apply to the problems he faces.

But some problems just will not fit into a code book or design program. Problems with different fundamentals that require a new design approach. Some are more effectively dealt with by a new approach, different from the one encapsulated by an established code, or different from what existing products can address.

At Noetic Engineering, we are not constrained by the framework of code books and design software. Our work is steeped in fundamentals, to develop ground breaking ideas for custom-engineered products and unimagined solutions. Our decades of experience and our paradigm breaking creative flair means delivery of quality specialist engineering solutions fast, affordably and effectively.


  • SPE Canada Heavy Oil Technical Conference, June 7-8 in Calgary

    posted May 09 2016

    Victor Yung and Spencer Taubner attended the SPE Canada Heavy Oil Technical Conference in Calgary on Tuesday June 7 and Wednesday June 8. On Tuesday morning, Spencer kicked off ...
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  • Offshore Technology Conference 2016, May 2nd to 5th

    posted May 03 2016

    Noetic’s Jarek Nowinka attended the annual Offshore Technology Conference (OTC) in Houston, Texas. Jarek was at the Volant/Noetic booth in the Canadian Pavilion (booth #2017); where he shared information about ...
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  • Noetic Hosting a Technical Information Session on the Cement Integrity Multi-Client Project

    posted Mar 30 2016

    On March 30th, 2016, Noetic hosted a technical information session on the Cement Integrity Multi-Client Project. This project is bringing operators and cement suppliers together to develop a unified design ...
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