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The Noetic Approach

“Technical skill is mastery of complexity while creativity is mastery of simplicity.”_ – E.C. Zeeman, mathematician

The field of engineering is built on a foundation of simplicity: the law of gravity; conservation of energy and momentum; the second law of thermodynamics to name a few. It has also become a highly technical field, filled with specifications, design codes, and analysis software. Today’s engineer possesses an array of technical skills he can apply to the problems he faces.

But some problems just will not fit into a code book or design program. Problems with different fundamentals that require a new design approach. Some are more effectively dealt with by a new approach, different from the one encapsulated by an established code, or different from what existing products can address.

At Noetic Engineering, we are not constrained by the framework of code books and design software. Our work is steeped in fundamentals, to develop ground breaking ideas for custom-engineered products and unimagined solutions. Our decades of experience and our paradigm breaking creative flair means delivery of quality specialist engineering solutions fast, affordably and effectively.


  • NACE Corrosion 2015, March 15-19

    posted Mar 26 2015

    Morgan Allen presented some of the latest developments in evaluation of thermal well casing materials in sour environments in the Sour Corrosion technical symposium at the NACE Corrosion 2015 ...
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  • Oil & Gas Technology Transfer Workshop

    posted Feb 13 2015

    The Canadian Geothermal Energy Association (CanGEA) is hosting a workshop on “Technology Transfer Between the Oil & Gas and Geothermal Industries” on February 23rd at the Calgary Petroleum Club. Noetic ...
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  • Noetic is Hiring

    posted Dec 23 2014

    Noetic is looking for self-motivated enthusiastic individuals to join us as key members of our Technical Software group in our Calgary office. See the posting in our careers section ...
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